Paid Media
Built to Last.
Strategic planning, expert execution and transparent reporting for retail & e-commerce, home builder and hospitality brands ready to grow.
Paid Media Strategy & Execution
Performance Campaigns
White-Label Partner
Strategies Built to Last
Ranum Media is an independent paid media strategy and buying agency. We help retail and e-commerce businesses, home builders and hospitality brands make smarter advertising investments.
Successful paid media starts with a clear strategy, not a platform or a campaign launch. We learn your business, your customers and the outcomes that matter most, then build advertising programs designed to perform today and improve over time.
You work directly with the strategist managing your campaigns. No account layers, no red tape, and honest conversations about what's working and what isn't.
Our Services
Paid Media Strategy
For businesses that want a dedicated partner to own strategy, execution and reporting.
Strategy: We turn your goals, audience insights and market conditions into a paid media roadmap: the right platforms, budgets and messaging.
Execution: We build and launch paid search, paid social and programmatic campaigns with clean tracking and a smooth go-live.
Optimization: We test audiences, creative, bids and budgets continually, cutting what doesn't work and scaling what does.
Measurement & reporting: Clear dashboards and monthly insights that tie ad spend to business outcomes: what's working, how and why.
Ad platforms: Google Ads, Microsoft Ads, Meta Ads, LinkedIn, OpenAI Ads, GroundTruth (geofencing) and Connected TV (Disney/Campaign Manager).
Measurement platforms: Google Analytics 4, Google Tag Manager, Stape.io and Shopify.
White-Label Partner
For agencies that need a trusted, behind-the-scenes paid media specialist.
Campaign execution: Google and Meta campaigns managed from setup to optimization under your agency's name.
Cross-platform reach: Extend your offering to LinkedIn, Reddit, Microsoft Ads, programmatic and more.
Scalable support: Flexible bandwidth for one client or dozens.
Client-ready reporting: Clean, branded reports you can hand straight to your clients.
Senior paid media expertise for your clients, without the overhead of building a department.
Industries
Retail & E-commerce
Conversion-focused campaigns across search, social and shopping. From Performance Max and product feeds to remarketing and seasonal planning, we lower acquisition costs while you scale.
Home Builder
Qualified homebuyer inquiries, not just leads. We plan search and social campaigns across metros and communities, from launches to quick move-ins, and measure what matters: calls, appointments and CRM-verified buyers.
Hospitality
Campaigns built around seasonal demand and destination audiences. We plan geography, timing and media mix to drive bookings, not just visits.
Why Ranum
Durable strategy, not guesswork
A steady, disciplined approach, led by firm data, outperforms a quick win every time.
Results you can see and trust
Every report connects your ad dollars to earned results: what's working, how and why.
Partnership with integrity
If something isn't delivering, you'll know, because we'll tell you. And we'll have a plan to fix it.
Our Approach
Understand
We learn your business, customers, sales process and what success looks like.
Plan
We build the roadmap: channels, budgets, audiences, KPIs and a testing plan.
Execute
We launch with clean tracking and manage campaigns hands-on.
Measure & refine
We report candidly every month and adjust based on what the data says.
Let's talk paid media.
I'm Josh Ranum. I started Ranum Media to give businesses direct access to the strategist running their campaigns, without the account layers of a traditional agency.
I've spent more than a decade in paid media, with deep experience in home builder marketing and fractional paid media leadership. Today I lead every client program myself, supported by trusted specialists when a project needs them.
Client Testimonials
“Josh has been a true extension of our Brand team at Goode Company as our trusted paid media partner, providing strategy, consultation, and execution of all our paid media ads and reporting.”
— Lindsay Loudermilk, Digital Director, Goode Company
“The client had set patient volume goals for the fiscal year across 12 different service lines. Josh's work on the account was an integral part of helping our team meet or exceed those patient volume goals for nine of the 12 service lines - despite Q4 budget media spend cuts directed by the client.”
— Matt Resell, Digital Media Director, Unlock Health
“Josh provides PPC services you can trust. He will provide clear guidance on the best way to proceed while remaining open and collaborative on the best way to achieve your goals. He is a PPC expert who is up-to-date on the latest strategies and underlying tactics.”
— William Crane, Vice President - Digital, Marketbridge
Pricing
Hourly
Paid Media Strategy
We offer an hourly option for clients who prefer complete flexibility. This ensures you only pay for the exact time we spend on campaign strategy, setup, and optimization — no more, no less. It’s a transparent way to start small, control costs, and scale as your needs grow.
$110 an Hour (10 Hour Minimum)
Retainer
Paid Media Strategy
We structure our retainers in tiers based on the complexity of your campaigns. Whether that’s managing multiple platforms, advanced targeting, or higher creative volume. Each retainer includes not just our management expertise, but also the technology fees that power tracking, optimization, and reporting. That way, you’re getting a full-service package without surprise add-ons.
$2,000 Monthly Minimum (Retainers Negotiable)
Hourly + Tech Fees
White-Label Partner
As a white-label partner, our retainers are customized to each engagement — whether it’s a single campaign or a multi-channel initiative. Each proposal includes the technology fees needed for tracking, optimization, and reporting, so you’re delivering a full solution to your clients. And because we value long-term partnerships, we also offer cost savings based on the volume of committed work.
Partnership-Based Pricing
Let's talk strategy.
Tell us about your business and goals. You'll hear back from the strategist who would run your account.