Paid Media
Built to Last.
Strategic planning, expert execution and transparent reporting for retail & e-commerce, home builder and hospitality brands ready to grow.
Paid Media Strategy & Execution
Performance Campaigns
White-Label Partner
Strategies Built to Last
Ranum Media is an independent paid media strategy and buying agency. We help retail and e-commerce businesses, home builders and hospitality brands make smarter advertising investments.
Successful paid media starts with a clear strategy, not a platform or a campaign launch. We learn your business, your customers and the outcomes that matter most, then build advertising programs designed to perform today and improve over time.
You work directly with the strategist managing your campaigns. No account layers, no red tape, and honest conversations about what's working and what isn't.
Our Services
Paid Media Strategy
For businesses that want a dedicated partner to own strategy, execution and reporting.
Strategy: We turn your goals, audience insights and market conditions into a paid media roadmap: the right platforms, budgets and messaging.
Execution: We build and launch paid search, paid social and programmatic campaigns with clean tracking and a smooth go-live.
Optimization: We test audiences, creative, bids and budgets continually, cutting what doesn't work and scaling what does.
Measurement & reporting: Clear dashboards and monthly insights that tie ad spend to business outcomes: what's working, how and why.
Ad platforms: Google Ads, Microsoft Ads, Meta Ads, LinkedIn, OpenAI Ads, GroundTruth (geofencing) and Connected TV (Disney/Campaign Manager).
Measurement platforms: Google Analytics 4, Google Tag Manager, Stape.io and Shopify.
White-Label Partner
For agencies that need a trusted, behind-the-scenes paid media specialist.
Campaign execution: Google and Meta campaigns managed from setup to optimization under your agency's name.
Cross-platform reach: Extend your offering to LinkedIn, Reddit, Microsoft Ads, programmatic and more.
Scalable support: Flexible bandwidth for one client or dozens.
Client-ready reporting: Clean, branded reports you can hand straight to your clients.
Senior paid media expertise for your clients, without the overhead of building a department.
Industries
Retail & E-commerce
Conversion-focused campaigns across search, social and shopping. From Performance Max and product feeds to remarketing and seasonal planning, we lower acquisition costs while you scale.
Home Builder
Qualified homebuyer inquiries, not just leads. We plan search and social campaigns across metros and communities, from launches to quick move-ins, and measure what matters: calls, appointments and CRM-verified buyers.
Hospitality
Campaigns built around seasonal demand and destination audiences. We plan geography, timing and media mix to drive bookings, not just visits.
Why Ranum
Durable strategy, not guesswork
A steady, disciplined approach, led by firm data, outperforms a quick win every time.
Results you can see and trust
Every report connects your ad dollars to earned results: what's working, how and why.
Partnership with integrity
If something isn't delivering, you'll know, because we'll tell you. And we'll have a plan to fix it.
Our Approach
Understand
We learn your business, customers, sales process and what success looks like.
Plan
We build the roadmap: channels, budgets, audiences, KPIs and a testing plan.
Execute
We launch with clean tracking and manage campaigns hands-on.
Measure & refine
We report candidly every month and adjust based on what the data says.
Let's talk paid media.
I'm Josh Ranum. I started Ranum Media to give businesses direct access to the strategist running their campaigns, without the account layers of a traditional agency.
I've spent more than a decade in paid media, with deep experience in home builder marketing and fractional paid media leadership. Today I lead every client program myself, supported by trusted specialists when a project needs them.
Client Testimonials
“Josh has been a true extension of our Brand team at Goode Company as our trusted paid media partner, providing strategy, consultation, and execution of all our paid media ads and reporting.”
— Lindsay Loudermilk, Digital Director, Goode Company
“The client had set patient volume goals for the fiscal year across 12 different service lines. Josh's work on the account was an integral part of helping our team meet or exceed those patient volume goals for nine of the 12 service lines - despite Q4 budget media spend cuts directed by the client.”
— Matt Resell, Digital Media Director, Unlock Health
“Josh provides PPC services you can trust. He will provide clear guidance on the best way to proceed while remaining open and collaborative on the best way to achieve your goals. He is a PPC expert who is up-to-date on the latest strategies and underlying tactics.”
— William Crane, Vice President - Digital, Marketbridge
Pricing
Senior-led strategy, specialized execution and direct access to the team responsible for your account. Advertising spend is paid to the platforms and is separate from management fees.
Core Paid Media Management
Google Ads + Meta Ads
Starting at $3,000/month
An integrated engagement that pairs senior-level strategy with specialized execution across Google and Meta.
Google Ads and Meta Ads campaign management
Paid media strategy and budget planning
Ongoing testing and optimization
Conversion tracking oversight
Monthly reporting and strategic insights
Best suited for established businesses investing $8,000+ per month in paid advertising, or preparing to scale.
Three-month initial engagement, then month-to-month. Final scope reflects ad spend, account complexity and management needs.
Setup & Expansion
Onboarding & Added Scope
Initial Setup & Onboarding
From $1,500 one-time
Account setup, audits, tracking requirements, campaign build and launch preparation. Billed with the first month's management fee. Complex restructures, tracking implementations or multi-market launches are scoped higher.
Additional Platforms
From $500/month each
Expand into Microsoft Ads, LinkedIn Ads, Reddit Ads and other supported platforms.
Expanded Scope
Custom quote
Fees adjust as markets, locations, campaigns, reporting, strategic support or measurement needs grow. CTV, programmatic and geofencing are quoted separately.
By Inquiry
Partnerships & Consulting
Agency Partnerships / White-Label
Custom pricing
Priced on scope, account volume, responsibilities and ongoing support.
Paid Media Audits & Strategy Consulting
Custom quote
A senior review of your accounts, tracking and spend, with a prioritized plan.
Let's talk strategy.
Tell us about your business and goals. You'll hear back from the strategist who would run your account.